Corporate events are more than just a type of gathering that businesses arrange for fun. Instead, there are underlying reasons why corporate events are important. Some of these include celebrating milestones, showcasing company values, and strengthening relationships with stakeholders.
Meanwhile, to achieve these underlying reasons, one of the things you should prioritise is the corporate event styling. When it comes to corporate event management, styling is one aspect that should be considered. It’s about curating the right elements to ensure that everything works well together. However, to ensure that everything goes well, you should first ensure that the chosen theme is enough to cover the branding and type of event being planned.
In this article, we’ll discuss the role of styling in successful corporate event management.
1. Setting the Right Atmosphere
Whether the corporate event is about a product launch, a formal gala, team-building, or an awards night, setting the tone and atmosphere is essential. Imagine the reaction of the guests once they enter the venue. If their expression lights up, it means that the event styling is a success.
On the other hand, if they don’t seem to be amazed by what they’re seeing, it means that it’s not as effective, even if you’ve planned it thoroughly. So, when it comes to corporate event styling, you should ensure that everything aligns with the preferences of most of the guests.
The trick here is to find the common ground between the type of event and the guests. Once you do, you should execute it well to ensure that the atmosphere is unforgettable. You can also look for inspiration from other events with the same type of guests for better results.
2. Reinforcing Brand Identity
Another important thing about hosting corporate events is to reinforce brand identity. Whether the company is new or has been in the industry for quite some time now, it’s essential to showcase the brand in corporate events. In doing so, you should be able to consider incorporating the branding into the event styling.
When adding the brand to the event styling, consider the logo, colours, stage design, and themes on the signage. It can be easier if you can find the right colours and utilise them as if the entire venue is solely about the brand.
3. Enhancing Guest Experience
Aside from the aesthetics of the venue, you should also ensure that the guests are comfortable and are able to engage with each other. In doing so, you can plan a functional seating arrangement, designate spaces for networking and interactive activities, and provide clear signage (so that they can easily find the right way).
Besides, when it comes to corporate event styling, things shouldn’t be just about the visuals, but also the experience. Even if you have the best decorations for the corporate event, guests can still find it boring if there aren’t enough things that they can enjoy. For instance, if the guests expect to network during the event, you should give them enough time to do so.
4. Creating Attractive Social Points
It’s common for corporate event guests to take pictures and videos and post them on various social media platforms. So, if you like the guests to post many photos online, you should create memorable focal points for them to enjoy.
You can either create one focal point for the entire venue or for each section. For instance, you can add one on the stage, entrance, or designated networking spaces, and at the centre of the venue. In addition, the focal points may vary from each other, such as a photobooth, stage backdrop, and other Instagram-worthy decorations.
5. Supporting the Event’s Objectives
Before anything else, defining the objectives of the event is a must. It should be done even before the planning process. Once you’ve thought about the objectives of the event, it’s time to gradually incorporate them into the event plans. This includes the plans for the event styling.
When it comes to the event styling part, you should dive deep into the objectives. For instance, if it’s a product launch, and one of the goals is to ensure that the minimalist vibe of the brand is identified throughout the event, you should ensure that all elements present in the styling are on the minimalistic side.
6. Attention to Detail Matters
Lastly, don’t forget about the finishing touches. Besides, even the little things matter when it comes to corporate event styling. Some little things, such as the lights, linens, and flower choices, may not seem to be a big deal, but they can significantly make a difference. Making an unforgettable experience for the guests isn’t always just about the grand things; but they also appreciate the little things.
At the same time, since corporate events are known as the extension of the brand, everything, from planning to execution, can serve as a reference for the whole brand. So, if even the smallest thing goes wrong, the event may not become as successful as expected. You can include the little things in your plans and ensure you implement them. In addition, you can also have a plan B when things go wrong.
Ultimately, when the little things or small details are all neglected, they may form bigger challenges that can significantly affect not just the styling, but the entire event.
Final Thoughts
Corporate event styling is a strategic tool used to improve the impact of the event on the stakeholders. By setting the right tone, reinforcing brand identity, enhancing guest experience, creating memorable focal points, supporting the objectives, and paying attention to details, it can be easier to ensure the success of the event.
Whether you already planned what the styling of corporate events looks like, or have gathered some inspiration that can significantly help in ensuring that the event is a success, let us know by commenting below.
ABOUT THE AUTHOR
Aliana Baraquio is a content writer for Pink Caviar Events Sydney, a full-service event management and decorative hire company located in Sydney. When she’s not typing out blog posts, you can find her watching anime series or baking cupcakes.