Shapes are the first thing shoppers notice. Walking down the store aisle, products with different shapes catch attention. Most boxes are rectangular or square, so circular or triangular boxes can spark curiosity. Changes in shape can make a product noticeable. For example, chocolate brands used hexagon-shaped boxes, and customers remembered the design. Even small differences … Read more
Reflective surfaces catch attention easily. Mirrors, shiny metals, and glossy packaging all reflect light, making items noticeable. People look at shiny items more often than plain ones. Light reflection makes products appear larger or different in some way. On a store shelf, a box that reflects light can get chosen quickly. This reaction is natural. … Read more
Frozen food is no longer just about convenience. In 2025, trends in marketing frozen food focus on healthy, sustainable, and clear packaging. Brands now show what is in the food they sell to gain customer trust. A small business in Canada shared how explaining ingredients in frozen food helped gain more sales in one year. … Read more